In a world full of tools, strategies, and advice for entrepreneurs, sometimes the simplest ideas make the biggest impact.
For us, the power of waitlists became a game-changer in 2024, and they’re set to fuel everything we do in 2025. Here’s how we turned this straightforward concept into a lead-generation powerhouse and why it’s about to take centre stage in our strategy.
Daniel Priestley, the author, entrepreneur, and all-round lead-generation guru, often speaks about the transformative power of waitlists. As Dan so succinctly puts it, “Everything is downstream from lead generation.” It’s a simple truth: without a steady stream of interested, engaged people, even the best products or ideas can struggle to gain traction.
Curious about how we added 700 sign-ups to our community over Christmas? In this article, we’ll reveal the incredible results we achieved using ScoreApp and give you a behind-the-scenes look at how we set it up and managed the backend. Stay tuned for insights you can apply to your own business!
Watch Daniel Talk About His Waitlist Strategy 👇
How We Put It Into Practice
We used ScoreApp to create engaging quizzes and assessments that funnel users directly into waitlists. The result? A seamless, interactive way to connect with potential community members and give them a taste of what we offer.
Over the Christmas period alone, we saw over 600 sign-ups to our community, a testament to how effective waitlists can be when executed well.
Imagine generating leads and interest like that in your business. It’s not just about numbers; it’s about building a pool of engaged, motivated individuals who want to be part of what you’re creating.
Would you like us to create a walkthrough showing how we set up and manage the backend of ScoreApp?
The Psychology Behind the Waitlist
Why do waitlists work so well? They tap into core psychological drivers like scarcity and exclusivity. People want to be part of something special, and a waitlist creates the sense that they’re joining an insider club. It’s not just signing up, it’s being part of a movement.
At the same time, waitlists allow you to nurture leads in a meaningful way. With tools like ScoreApp, we could segment our audience, deliver personalised content, and keep the momentum going, ensuring that by the time they officially joined, they were already engaged and excited.
What’s Next for 2025
Waitlists are no longer just a tactic for us; they’re a core part of our strategy moving forward. In 2025, we’re doubling down on this approach across all our programmes and initiatives, including the Great British Entrepreneur Awards, UK StartUp Awards, and Ideas Fest.
Here’s how we’ll be using waitlists in 2025:
Community Expansion: We’ll continue using waitlists to grow our entrepreneurial community, ensuring new members feel valued and connected from day one.
Event Registrations: Waitlists will be integral for managing demand and building anticipation for our flagship events, from exclusive dinners to Ideas Fest.
Programme Engagement: By segmenting our waitlists, we can tailor communications and offers, ensuring everyone receives relevant and valuable opportunities.
A Lead Generation Revolution
As entrepreneurs, it’s easy to get caught up in the complexities of growth strategies. But as 2024 showed us, sometimes the simplest ideas deliver the most powerful results. Waitlists aren’t just about collecting leads; they’re about building relationships, fostering excitement, and creating momentum that carries your business forward.
Be the First to Know: Join Our Awards Waitlist!
Every year, we celebrate the UK’s most ambitious and inspiring businesses through our award programmes:
🏆 The Great British Entrepreneur Awards – Recognising the game-changing entrepreneurs shaping the future.
🚀 The UK StartUp Awards – Celebrating the UK’s most exciting early-stage businesses.
📈 The UK Fast Growth Index – Showcasing the fastest-growing businesses across the country.
🏭 The Great British Industry Awards – Honouring the UK’s most innovative and high-performing industry leaders.