In a world full of tools, strategies, and advice for entrepreneurs, sometimes the simplest ideas make the biggest impact.

For us, the power of waitlists became a game-changer in 2024, and they’re set to fuel everything we do in 2025. Here’s how we turned this straightforward concept into a lead-generation powerhouse and why it’s about to take centre stage in our strategy.

Daniel Priestley, the author, entrepreneur, and all-round lead-generation guru, often speaks about the transformative power of waitlists. As Dan so succinctly puts it, “Everything is downstream from lead generation.” It’s a simple truth: without a steady stream of interested, engaged people, even the best products or ideas can struggle to gain traction.

Curious about how we added 700 sign-ups to our community over Christmas? In this article, we’ll reveal the incredible results we achieved using ScoreApp and give you a behind-the-scenes look at how we set it up and managed the backend. Stay tuned for insights you can apply to your own business!

Watch Daniel Talk About His Waitlist Strategy 👇

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