You’ve probably heard someone say “we’ve gone out-of-home” or “we’re running OOH as part of our brand campaign”.
But what does that actually mean?
And more importantly, should you be doing it too?
What is out-of-home (OOH) advertising?
Out-of-home simply means any advertising that reaches people when they’re not online or at home.
Think:
Billboards
Bus stops and train stations
Digital screens in shopping centres, airports or gyms
Taxis, buses, even coffee cups
It’s everywhere, and when done well, it can make your brand feel everywhere too.
Why would a founder use it?
Traditionally, OOH was expensive and hard to measure. But that’s changing.
Today, it can be:
Targeted (specific postcodes, audiences, times of day)
Affordable (starting from a few hundred pounds)
Trackable (paired with digital campaigns or QR codes)
Memorable (creative that gets shared, screenshotted, or even goes viral)
Founders use OOH to:
Build credibility quickly
Launch a rebrand or funding round
Stand out in a crowded digital space
Create a “moment” around a message
Is it right for your business?
OOH might be worth considering if:
You’re B2C and want to build awareness fast
You’re raising, hiring or launching and need attention
You have a strong brand or message that works visually
It’s not always about sales tomorrow, it’s about being seen, remembered and taken seriously.
Ready to get your brand seen and heard?
Join the exclusive waitlist for a brand-new platform that's revolutionising outdoor and audio advertising, built to help UK businesses reach more customers, without the hassle.
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Have experience with out-of-home advertising? Share it.
We’re collecting real stories from founders about what worked, what didn’t, and what they wish they’d known. Whether it was a single billboard or a national campaign, your insight could help someone else make a better decision.
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