Food businesses are constantly on the move, but when it comes to labelling, many are still relying on outdated, time-consuming processes. From listing allergens to managing stock rotation and ingredient details, it’s a part of the job that’s often overlooked and yet essential. That’s the challenge Dill set out to fix, and it’s what’s earned them this year’s Wales StartUp Award for Mobile & Emerging Technologies.
Founded by Alex Coldea and Paul Balan, Dill is a mobile food labelling platform that takes something tedious and makes it smart, fast, and fully automated. It works straight from your phone or tablet.
From takeaway shops and bakeries to stadium kitchens and school campuses, Dill is helping food businesses of all sizes label faster, stay compliant, and spend less time on admin and more time doing what they do best.
While studying at Swansea University, Alex began exploring the food tech space with an early focus on food ordering. As new food labelling regulations came into effect; particularly Natasha’s Law, introduced in 2021 to improve allergen transparency on pre-packed food, he saw a more urgent, overlooked opportunity.