The Midlands know how to bring the buzz.
Last week in Manchester, the 2025 UK StartUp Awards took centre stage, delivering big time as the fourth stop on this year’s tour. This week, all eyes turn to Birmingham as the Midlands kick off their own spotlight on innovation, continuing the momentum of the StartUp Awards tour that began last week.
From founders turning hard-won ideas into thriving ventures to teams solving real challenges their communities face every day, the start-ups we celebrate are at the heart of the Midlands driving change, creating jobs, and shaping the region’s future.
Recognised for their innovative approach and positive impact on bald men’s skincare, BLD BRO took home StartUp of the Year. A huge congratulations on a win truly earned!
Next stop: South West. But before we move on, let’s hear it loud and proud for the Midlands! Massive thanks to all the winners. You made this night unforgettable.
Here’s the full list of the Midlands StartUp Awards winners.
The 2025 Midlands StartUp Awards Winners.
AI StartUp of the Year — Rupert
Rupert is an AI-powered social media assistant that helps businesses manage customer comments and interactions across multiple platforms from one easy dashboard.
Business to Business StartUp of the Year — Canine Business Academy
Canine Business Academy empowers dog trainers to turn their passion into profitable businesses, helping clients hit major revenue milestones and confidently grow their brands.
Business, Consulting & Management StartUp of the Year — Datagum
Datagum offers software and consultancy solutions tailored to the finance sector, helping clients gain better control over their Market Data environment and reduce costs. Their expertise drives efficiency through smart technology and streamlined workflows, saving time and money.
Cleantech StartUp of the Year — Aegis FibreTech
Aegis FibreTech is revolutionising thermal management with ultra-thin, high-performance insulation materials that boost energy efficiency and safety across automotive, construction, and logistics industries. Their cutting-edge technology supports everything from electric vehicle battery protection to sustainable building retrofits, driving a greener, more efficient future.
Consumer Products StartUp of the Year — BLD BRO
BLD BRO is a skincare brand designed specifically for bald men, offering premium products that cater to the unique needs of bald heads. Their mission is to challenge the stigma around baldness and promote confidence through bald positivity.
Consumer Services StartUp of the Year — Evolve Weight Loss
Evolve Weight Loss offers a fresh alternative to traditional slimming groups by combining personalised support with a strong sense of community. With over 750 members across in-person meetups and an active online network, Evolve makes the weight loss journey flexible, enjoyable, and sustainable for all.
Creative StartUp of the Year — Ying Modern Batik
Ying Modern Batik blends traditional wax-resist dyeing with contemporary design to create vibrant art, craft kits, and home accessories. Inspired by generations of women artisans, Ying celebrates cultural heritage while giving batik a fresh, modern twist.
Digital StartUp of the Year — Neuro Notion App
Neuro Notion is creating a life management platform designed specifically for adults with ADHD, helping them organise thoughts, set routines, and stay on track with minimal effort. Their voice-first, expert-informed approach makes managing executive dysfunction easier by combining education and practical tools in one seamless app.
Education & Training StartUp of the Year — Financial Education Crew
Financial Education Crew is tackling the UK’s financial literacy crisis with interactive, gamified tools that simplify complex money matters and build real confidence. Backed by Innovate UK and the NatWest Accelerator, they’re empowering people to take control of their finances and make smarter decisions for a stronger future.
Equity-Backed StartUp of the Year — Powdr
Powdr is a game-changing SaaS platform that simplifies financial forecasting, enabling businesses of all sizes to create clear, reliable 3-statement models without the usual complexity.
Fashion & Beauty StartUp of the Year — Anna James
Anna James is a womenswear brand crafting feel-good, statement blazers and suits designed to boost confidence and empower women. Each limited-edition piece is ethically made from premium UK and European fabrics, with uplifting quotes embroidered inside to add a personal touch.
Food & Drink StartUp of the Year — GuDee
GuDee brings the power of West African superfoods to the global stage, spotlighting nutrient-rich Egusi seeds that are high in protein and allergen-free.
Global StartUp of the Year — Amp Wellbeing
Amp Wellbeing offers premium, stylish fitness equipment designed to fit seamlessly into home and studio spaces.
Health & Wellbeing StartUp of the Year — Musgrove and Ball
Musgrove and Ball help UK businesses tackle hidden addiction and substance misuse in the workplace through tailored training and awareness programs.