For the team behind BLD BRO, baldness was never something to fix. It was something to own with confidence, pride, and a sense of style that had long been ignored by the skincare world.
Founded by Ben, Richard and Tariq, BLD BRO has gone from a bold idea to a double win at the 2025 Midlands StartUp Awards, taking home both Consumer Products StartUp of the Year and the overall Regional Winner title. It’s an impressive milestone for a young business, but even more so for a brand that’s redefining what it means to feel good in your own skin.
BLD BRO was sparked by a shared frustration. Everywhere they looked, baldness was treated like a flaw; something to cover up, cure, or undo. From endless ads pushing miracle regrowth treatments to products built around insecurity, the message was clear: hair loss was a problem. But for Ben, Richard and Tariq, that narrative never sat right. They didn’t want fixes, they wanted products that embraced who they already were.
“We were sick of seeing adverts trying to sell us hair-loss drugs and treatments that we didn’t want or need,” Ben, co-founder of BLD BRO, writes on the brand’s website. “We wanted quality products designed specifically for bald men but they just didn’t exist. So we decided to do something about it.” he added.