In a fitness revolution driven by tech, Magic AI is emerging as the undisputed star. This East of England StartUp Awards winner has built the UK’s first AI home gym, blending custom-built computer vision software, and patent-pending connected weights into a sleek holographic mirror.
The result? A fitness experience that brings world-class coaching into your living room, powered by real-time feedback, rep tracking, and form correction without a single human trainer in sight.
Founded in 2022 by Varun Bhanot and Sunil Jindal, Magic AI brings the world’s best personal trainers into your living room via a sleek hologram mirror.
Using proprietary computer-vision tech dubbed ReflectAI, 3D cameras, and smart-connected weights, the platform corrects your form in real time, counts reps, and customizes feedback without any human trainer present.
Varun’s own fitness transformation fueled the mission. After overcoming clinical obesity with personal trainer support, he realised elite coaching was inaccessible and expensive. So, he teamed with Sunil to build a scalable AI solution that democratizes training access.