In 2008, Karen Barrett had a vision, to transform the way people navigate the often intimidating world of financial advice. What began as an ambitious idea has evolved into Unbiased, the UK’s leading marketplace for trusted financial guidance. Today, Karen’s impact resonates far beyond borders, earning her the prestigious title of Overall Winner at the Great British Entrepreneur Awards 2024.
A Mission Born from Experience
Karen’s inspiration for Unbiased was deeply personal. Her own challenges in finding reliable financial advice highlighted a gap in the market: the need for a platform that empowers individuals and businesses to make confident, life-changing financial decisions. With this clear mission, Karen launched Unbiased with a singular goal: to connect people with trusted advisers who can help them take control of their financial future.
Building a Marketplace for Financial Wellbeing
Under Karen’s leadership, Unbiased has grown into more than just a platform; it’s a lifeline for those seeking clarity in the complex world of finance. By bridging the gap between consumers and financial professionals, Unbiased ensures that access to expert advice is no longer a privilege, but a right.
From pensions to mortgages, investments to tax planning, Unbiased channels over £15 billion in new assets under management annually. The platform has become a trusted resource for individuals and SMEs alike, demonstrating the power of accessible financial advice to drive economic wellbeing.
Scaling Beyond Borders
Karen’s journey with Unbiased didn’t stop at revolutionising financial advice in the UK. Recognising a global demand for her vision, she spearheaded Unbiased’s expansion into the US market, where it’s already achieving impressive results. This international growth, fuelled by millions in raised capital, marks a new chapter for Unbiased and solidifies Karen’s place as a global innovator in the financial sector.
A Well-Deserved Recognition
Winning the Overall Award at the Great British Entrepreneur Awards 2024 is a testament to Karen’s incredible impact. It’s not just about the numbers, though they are staggering, it’s about the lives she’s changed. By demystifying financial advice, Karen has empowered countless people to take control of their finances, plan for the future, and achieve their dreams.
Looking Ahead
Karen Barrett’s journey is far from over. As Unbiased continues to grow, both in the UK and internationally, Karen remains at the forefront, driven by her mission to make financial advice accessible for all. Her story is a reminder that with determination and a clear purpose, entrepreneurs can truly change the world.
To Karen and Unbiased: congratulations on this well-deserved recognition, and here’s to even greater success in the years ahead.
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