London brought it home.
The 2025 UK StartUp Awards wrapped up the regional tour in the capital and what a finale it was. After weeks of spotlighting incredible founders across the UK, this final stop brought together the very best of what makes this community special: real-world solutions, breakthrough products and services, and founders who’ve gone all-in.
And while London might be known for big business, this was a night for start-ups. The ones changing the game from the ground up.
The winners represented the full force of what’s possible when sharp thinking meets serious follow-through.
This spirit was perfectly embodied by our London StartUp of the Year winner, Glow For It, whose journey stood out not just for their impressive growth, but for the way they’re reshaping the beauty industry; with purpose, inclusivity, and a powerful, personal mission at its core.
London closed the tour with scale, style, and substance, the kind of energy only this city can bring. It was a night that reminded us why the UK’s start-up scene is one of the most exciting in the world and why it’s only just getting started.
Here’s who made their marks for the last stop of this StartUp Awards tour:
Celebrating the Winners from London’s StartUp Awards
Agritech & Foodtech StartUp of the Year – Things Web
Things Web is the company behind smartRMS, an IoT-powered refrigeration monitoring system built to prevent stock loss, reduce waste, and automate compliance. With deep expertise in IoT, networking, and data analysis, Things Web turns real-time temperature data into actionable insights for smarter, more sustainable operations.
AI StartUp of the Year – Implement AI
Implement AI delivers scalable digital workforces powered by managed AI agents that help businesses grow without increasing payroll. Their solutions boost revenue, cut costs, and free up teams to focus on more meaningful work.
Business to Business StartUp of the Year – TechWitch
TechWitch is a digital solutions company blending technical expertise with creative flair to enhance online presence and streamline operations.
Business, Consulting & Management StartUp of the Year – RorCas
RorCas is a People and HR consultancy helping start-ups and scale-ups build tailored people strategies that grow with them. With a product design approach, they enable founders to focus on revenue, investment, and scale while they take care of the team.
Cleantech StartUp of the Year – Tewke
Tewke is tackling the global issue of residential energy waste with a smart, accessible solution that integrates into homes without costly rewiring.
Construction & Building Services StartUp of the Year – Efestos
Efestos is revolutionising the reuse of structural steel with a data-driven ecosystem that unlocks the financial, environmental, and structural value of aging steel assets.
Consumer Products StartUp of the Year – Glow For It
Glow For It is redefining inclusive beauty with vegan, hormone-free growth serums that deliver clinically proven results without compromise. Founded by Daisy Kelly during lockdown, the brand has grown from a kitchen experiment into a trusted name championing sustainable, affordable, and effective skincare all while building an empowered, values-led community.
Consumer Services StartUp of the Year – Convert Your Stay
Convert Your Stay is a global home-exchange platform for second homeowners, B&Bs, and boutique hotels, enabling them to swap unbooked nights for stays at other high-quality properties worldwide, all for a single annual membership fee.
Creative StartUp of the Year – Lounges.tv
Lounges.tv is a creator-first streaming platform that offers fair and transparent monetization for talent across music, comedy, fitness, education, and more.
Digital StartUp of the Year – LIMBER
Limber Sport is an all-in-one digital platform that connects athletes, coaches, and sports communities making it easy to find training partners, book expert coaching, join competitions, and access exclusive deals.
Education & Training StartUp of the Year – Brainspark Games
Brainspark Games is a multi-award-winning EdTech gaming studio creating free, culturally inclusive, AI-powered augmented reality educational mobile games aligned with the UK national curriculum for primary and secondary pupils.
Equity-Backed StartUp of the Year – Serene
Serene is a UK-based FinTech transforming how financial services detect and manage customer vulnerability using AI and behavioural science. Through its pioneering Consumer Vulnerability Engine, Serene helps firms proactively identify and support customers at risk-boosting inclusion, reducing bad debt, and strengthening customer relationships.
Fashion & Beauty StartUp of the Year – Bare Addiction Skincare
Bare Addiction is a dermatologist-developed skincare brand tailored for tweens, teens, and young adults with sensitive, acne-prone skin, blending natural and scientific ingredients for safe, effective results.